Megg Myers

03. The BRand

Fitness & Nutrition Coach

01. Project Scope

02. The Vibe

Megg is a fitness and nutrition coach with a mission to make wellness more approachable and sustainable.

When she first came to me, she was feeling overwhelmed and lost with the idea of creating a personal brand that truly represented what she stood for.

With the goal to build her online presence and create a safe space for women on their fitness, nutrition, and wellness journeys, she knew that she needed to invest in her branding to create a cohesive and trusting vibe right from the beginning instead of piecing it together on her own.

Brand Design, Social Media Templates

airy, orderly, calm, inviting, inspiring, peaceful, authentic, personal

Create an authentic wellness brand that empowers people through compassionate guidance, celebrating personal growth while taking a balanced approach to fitness and nutrition

04. brand goal

To align with Megg’s main focus on making people feel at ease when they encountered her brand, I chose a casual serif font throughout the logo suite. This font emphasized the peaceful and inviting vibe Megg wanted to achieve. To add a personal touch, I incorporated a cursive-style font that resembled Megg’s handwriting, making the brand feel more genuine and personable.

For the color palette, I aimed for a light and airy feel without it seeming too cold. We selected a simple palette primarily featuring soft white and tan, with an accent of blue to add depth and a touch of tranquility. This combination ensured the brand exuded warmth and approachability.

In addition to the visual elements, we worked on defining Megg’s brand voice. It needed to be friendly, encouraging, and supportive, reflecting her approach to fitness and nutrition. We crafted messaging that spoke directly to her audience, offering guidance and reassurance in a down-to-earth tone.

The result is a brand that feels cool, calm, and collected—an extension of what Megg stands for as a fitness and nutrition coach. Her online presence now reflects her mission and values, creating a welcoming environment for women on their wellness journeys.

05. The Solution

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Lulo Creative Studio is a brand and website design studio that offers handcrafted, timeless design for female founders building a legacy. Designing worldwide from Michigan, USA.