Brand & Showit Web Designer

Design that brings your “big picture” back into the picture.

Because your brand shouldn’t just look good - it should feel good to share, celebrate, and grow.

Want it all to fall into place? You’ll need a brand - and website - that make it not only possible, but inevitable.

There’s never been enough hours in the day – so let’s make this quick:

Starting a business and working for yourself is the furthest thing from a walk in the park - so I know you’d only do it if you were at least a liiittle bit obsessed with what you do, who you do it for, and the life it helps you build.

Because at the end of the day, your business is only one piece of the puzzle - but it’s THE piece that needs to be in place so you can actually enjoy time off with your kids, take that trip you’re planning for “someday,” or just sip a glass of red while you pretend to skim a book and actually scroll your phone (same).

Hi! I’m Casey - 

And since you already know I’m a brand & Showit web designer, let’s start with the stuff outside my laptop.

I’m a toddler mom x 2, a CrossFit girlie and - at this point - basically a professional cast member of Moana, given that my girls insist on a daily viewing.

I was a designer long before I opened my own studio, with a lifelong reputation for always being the “creative one” in my friend group – it wasn’t until I was pregnant with my second daughter and desperately looking for a way to reconnect with myself in the craziness of motherhood that I realized:

What I love most about brand design (beyond the satisfaction of putting together the perfect mood board, of course) is using design to help business owners stay connected to the reason they got started in the first place.

When it comes to growing your business, your brand and website should do the heavy lifting for you.

That’s exactly why I create brands that not only reflect your vision for your business, but also honor the bigger picture: the life you’re building, the goals you’re chasing, and the roles that matter most to you.

Because yes, your business is a huge part of your life - but it’s not your whole life. 

My mission is is simple

To empower female founders with branding that tells their story, attracts their dream clients, and supports sustainable, long-term business growth.

What the heck *is* brand strategy and Why You need it

Why I Don’t Offer “Brand In A Day” And “Website In A Week” Services

Is Your Brand Evolving With Your Business? 5 Signs It’s Time For A Refresh

Featured Blog Posts

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Believe that strategy and style go hand in hand

I’m definitely the right Showit web designer for you if you…

A brand isn’t just about looking good—it’s about working hard for your business. That’s why I ground every design in strategy, ensuring it’s not only beautiful but also effective. From the color palette to the tiniest pixels, every detail is crafted to resonate with your dream clients and help your business grow.

Agree that timeless brands aren't built overnight

I believe in giving each brand the space to breathe, evolve, and become something truly timeless (while still being efficient - you’ve got things to do, after all!). Rushing the process can mean missing opportunities to dig deeper. A thoughtful approach leads to a thoughtful brand—one that doesn’t just look good now, but continues to resonate for years to come.

want someone who's truly in it with you

I create a space where you can openly and confidently share your dreams for your business and life. I will always take the time to understand the heart of your business before starting design work, so you can be confident that each design decision will build a brand that reflects your vision.

You’ve poured your heart and soul into starting your business - it’s time for me to pour mine into bringing your next chapter to life.

Whether you’re just starting to scale and want to do it on the right foot, or you’re tired of being held back by a brand that doesn’t do your work justice - I’m here to help design the strategic, aesthetic foundation you need to grow your business and get back to your life.

Lulo Creative Studio is a brand and website design studio that offers handcrafted, timeless design for female founders building a legacy. Designing worldwide from Michigan, USA.