How I Use One Concept Method Branding To Deliver On-Point Designs

Using one concept method branding when I first started my business wasn’t even on my radar. I did what most designers do – presented clients with 3-4 different brand concepts.

It seemed logical, more options = better chance of success, right?

Well in this case it wasn’t true.

(Talk about burn out on my end, and decision fatigue on my clients end)

What I found was that having multiple options often led to what I now call “Frankenstein branding” – clients would try to pick and choose elements from different concepts, mashing them together into something that lacked cohesion and strategic direction.

In the end, was sending clients away with solutions that I knew weren’t serving their businesses as well as they could. And I was NOT for that.

I knew something needed to change in my process, and that’s when I came across one concept method branding and decided to try out and develop my own approach.

What is One Concept Method Branding?

The one concept method for branding is exactly what it sounds like – instead of spreading creative energy across multiple concepts, I pour everything into developing one strong, strategically-sound brand direction.

Think of it like working with a personal trainer – would you rather have three generic workout plans, or one program tailored specifically to your goals and abilities?

Using One Concept method branding allows me to:

• Show you the complete brand story, not just disconnected pieces
• Deliver a fully developed concept instead of watered-down options
• Create something purposeful and strategic, not just visually pleasing
• Make the decision-making process clearer and more focused

The Strategy Behind the Method

Here’s why the one concept method approach delivers such consistent results – everything starts with a solid foundation.

It all begins with strategy work. Before we even think about design, we dive into understanding your target audience, define your unique brand positioning, and clarify your personality, values, and mission. This groundwork is THE thing that makes your brand strategically sound, not just visually appealing.

The key elements of my strategy phase include:

• Thorough target audience research and positioning
• Development of your brand’s personality and values
• Clarification of your mission and goals

Then comes creative direction, where we bring your brand’s visual story to life.

Through carefully curated mood boards, we establish the visual direction that will guide your entire brand. This step is important because it gets everyone on the same page early in the process and eliminates surprises down the road. You’ll see exactly where we’re headed before we start the design work.

With this strategic groundwork in place, I can focus all my creative energy on developing one strong concept that truly serves your business. Instead of splitting my attention across multiple options, every ounce of creativity and expertise goes into crafting the perfect solution for you

Your Role In The Process

You might be wondering – “But what if I don’t like the concept?”

Here’s where my process is different: you’re involved from day one.

The most time-intensive part for you is at the start – filling out an in-depth brand questionnaire. While it takes time, this questionnaire is THE thing that lays the ground work for your project. It’s like building a house – the stronger the foundation, the better the result.

Throughout the project, we have structured check-in points where:

• You provide feedback at key stages
• I present your brand concept with a detailed video explaining each design choice
• You have a clear feedback form to share your thoughts
• We ensure the direction aligns with your business goals

Why My Clients Love One Concept Method Branding

The results of this approach speak for themselves. Most of my clients fall in love with their brand concept right from the first presentation, often needing zero revisions. When changes *are* needed, they’re usually just minor refinements to perfect the details, not complete overhauls. (A win win for everyone involved)

What makes this approach so successful? My clients consistently tell me they love:

• The clarity and confidence they feel throughout the process
• Seeing their brand presented as a complete, cohesive picture
• Understanding the strategic thinking behind each design decision
• The efficiency of the process – no time wasted comparing multiple options

But what they appreciate most is getting a thoughtfully developed brand that truly reflects their business and resonates with their audience from the start.

Why One Concept Method Branding Works

In a world that often suggests more options equal better results, one concept method branding proves that focused, strategic development leads to stronger outcomes. By investing all our energy into one carefully crafted direction, we create brands that are:

• Strategically sound
• Visually cohesive
• Built to grow with your business
• True to your vision

Because at the end of the day, your brand deserves focused attention and intentional development – not a mix-and-match approach that leaves you with something that’s just “good enough.”