Why I Don’t Offer “Brand In A Day” Or “Website In A Week” Services

Ever notice how the things we value most take time to create?

Whether it’s a friendship that’s developed over years, a signature recipe that’s been perfected through countless iterations, or a business built from the ground up – the best things don’t happen overnight.

The same goes for branding and web design.

Quick-turn projects might seem appealing (and I completely understand why), I’ve learned that creating something truly meaningful for your business requires more than just a few days.

I actually tried offering a brand and website in a week style project before…

And while it seemed great in theory (who doesn’t love the idea of having their brand AND website completed quickly?), the reality of it was quite different.

When I did these quick projects, everything felt condensed – from the strategy and research to the design exploration to the client feedback.

Instead of crafting something truly special, it felt like I was just checking boxes to meet a deadline.

The Truth About Quick-Turn Projects

I know the appeal of “brand in a day” or “website in a week” or whatever other version of that you might have seen out there- they promise to get you up and running with a new look in no time. And in a world where everything seems to move at lightning speed, waiting can feel counterintuitive and well… hard.

But here’s what I’ve learned from my experience: trying to compress a thoughtful branding process into just a few days often means sacrificing the very elements that make a brand successful long-term.

When you squeeze a branding project into just a few days, you’re often forced to:

• Make quick decisions about design elements that should be carefully considered
• Skip over important strategy discussions
• Rush through the exploration phase where real creativity happens
• Limit the time for meaningful client feedback
• Miss opportunities for those “aha moments” that often come after letting ideas simmer

The Value of Time in Branding

You wouldn’t rush a chef while they’re creating your favorite meal – the best dishes need time for flavors to develop and come together perfectly. The same goes for branding – the best results come from giving the process time to unfold naturally. This approach allows us to create a brand that not only looks great but actually works for your business long-term.

Great design needs a little breathing room for:

Discovery & Understanding

The first few days of any project are super important for really getting to know your business. I want to understand not just what you do, but why you do it, who you serve, and where you want to go. This understanding shapes every design decision that follows.

Creative Exploration

Some of the best design solutions come from having the freedom (and time) to explore different directions. When we’re not racing against the clock, we can test a bunch of different approaches and find what truly works best for your brand.

Thoughtful Development

Once we have a direction, it takes time to develop it all. This means:

• Refining the details that make your brand unique
• Making sure everything works together cohesively
• Testing how elements work in different contexts
• Making sure the brand can grow with your business

Client Reflection

You need time to live with design concepts and really consider if they feel right. Sometimes what seems perfect at first glance needs tweaking once you’ve sat with it for a day or two. This reflection period is invaluable for creating a brand you’ll love long-term.

Efficient, Not Rushed

Let’s talk about what really matters – how your brand performs for your business over time. Because while a quick solution might feel good in the moment, it’s the long-term results that truly impact your success.

Through years of working with clients, I’ve noticed that brands that are developed thoughtfully tend to:

• Feel more authentic and aligned with the business
• Connect more effectively with target audiences
• Last longer without needing major updates
• Provide better return on investment
• Give business owners more confidence

And I just want make a quick note – I’m not criticizing designers who offer the quick turn around types of services. Every business has different needs, ever designer has different processes, and sometimes a quick turnaround is exactly what’s needed.

But for me and my clients, I’ve found that a more measured approach leads to better, more sustainable results.

When you work with me, you’re getting more than just design services.

You’re getting a partner who will take the time to understand your vision, explore different creative directions, and create something that truly reflects who you are and where you’re going.

Your brand deserves that level of care and attention.

Because at the end of the day, your brand isn’t just about looking good right now – it’s about creating a foundation that will support your business for years to come.

And let’s be honest – investing in professional brand and website design isn’t cheap. That’s exactly why I want to make sure you’re getting a brand that will grow with you for years to come, not something you’ll need to completely overhaul next year because it was based on rushed decisions or passing trends.

And to me, that’s worth taking the time to get right.