The Bar Fitness Collective

03. The BRand

fitness & Health

01. Project Scope

02. The Vibe

The Bar is a strength training gym dedicated to building a fitter, more confident community through structured, high-quality programming.

They came to me needing a complete rebrand, including a name change. Their old brand felt patched together and honestly just didn't match the amazing space and experience they'd created. 

They'd built this incredible gym where people felt both challenged and supported, but their brand wasn't telling that story. As their reputation grew and more people discovered what they were about, they needed a brand that could keep up while staying true to that welcoming energy their members loved.

Brand and Website Design, Social Media Templates

Bold, Strong, Refined, confident, Approachable, energizing

To create a brand experience that energizes and empowers while simultaneously feeling approachable and trustworthy.

04. brand goal

We created a brand that feels strong but approachable. Instead of going the typical fitness route with aggressive colors and over-the-top messaging, we chose a chill but bold color palette of warm beiges and black with punches of vibrant blue to add some energy to the brand.

The 'B' monogram hits that sweet spot between polished and unpretentious, while the clean typography keeps everything feeling fresh and accessible.

Everything flows together nicely, from the website to social posts to business cards. The brand elements create this consistent experience that feels premium without being intimidating, which is exactly what they needed.

The end result is a brand that captures that amazing feeling you get after a great workout – confident and energized, but also totally comfortable in its own skin.

05. The Solution

"Trusting Casey with my brand design was one of the best business decisions I ever made."

"She was able to bring my vision to life and create a brand that looks and feels exactly how I imagined and more. Casey took the time to understand the purpose and mission of my brand, what I love most about it, and how I want to show up into the world. I have so much more confidence in my business and am extremely proud of how it is represented. "

- Meggan Myers

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Lulo Creative Studio is a brand and website design studio that offers handcrafted, timeless design for female founders building a legacy. Designing worldwide from Michigan, USA.