On The Glo Aesthetics

03. The BRand

Aesthetics

01. Project Scope

02. The Vibe

On The Glo Aesthetics approached me needing a complete rebrand - their DIY starter brand no longer matched the premium quality of their services or reflected their impressive business growth.

They'd built this incredible space where clients felt both pampered and completely at ease, but their brand wasn't telling that story.

As their reputation for amazing skincare services grew, they needed a brand identity that could match that level of quality while keeping the approachable vibe their clients loved. 

Brand Design, Social Media Templates

elevated, luminous, serene, refined, and effortlessly chic

To create a brand that feels like your most trusted beauty bestie wrapped in a layer of luxury - where professional expertise meets genuine warmth, and every client knows they're in for something special. 

04. brand goal

We crafted a visual identity that brings luxury down to earth through intentional design choices. A sophisticated color palette breaks away from typical aesthetics branding - warm beiges and soft browns are elevated with unexpected pops of rich forest green and terracotta orange, helping On The Glo stand out in an industry dominated by pinks and neutrals.

The distinctive monogram 'G' adds just the right touch of luxury without trying too hard, while gentle curved text treatments and clean typography keep everything feeling fresh and approachable.

The designs flow effortlessly through thoughtful attention to spacing, typography, and visual hierarchy. Rounded elements and on brand photography bring warmth to the luxury experience, creating an inviting yet elevated atmosphere across every touchpoint - from screens to tote bags to business cards.

The result is a brand that feels like that perfect post-treatment glow - sophisticated and expertly crafted, yet warm and inviting. It's the kind of design that makes premium aesthetic services feel both luxurious and completely comfortable, while setting them apart from their competitors

05. The Solution

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Lulo Creative Studio is a brand and website design studio that offers handcrafted, timeless design for female founders building a legacy. Designing worldwide from Michigan, USA.