Luna Lifestyle Co. isn't your typical fitness studio. They're reimagining what wellness looks like by creating a space where women can work out, recharge, and grow – whether they're at the studio or joining from home.
Brand and Website Design
Fluid, Elevated, Authentic, Resilient, Nurturing
The brand needed to hit that sweet spot between feeling high-end and welcoming, like getting advice from that friend who somehow makes everything look effortless.
When designing their brand identity, I wanted to capture that same effortless flow. Think clean, uncluttered layouts that leave room to breathe, paired with gentle curves and natural movement.
The color palette keeps things grounded with warm neutrals and pops of deep green.
The website feels like a natural extension of their physical space, with plenty of breathing room and touches that make you feel right at home.
