Honey bear honey

The Goal

Services

Build a brand identity that feels genuine and trustworthy—one that attracts customers who value quality and connection over mass-produced alternatives. The brand needed to communicate craft and care while standing out on the shelf and creating memorable customer moments.

Brand Design

Brand Collateral

The Brand

Honey Bear Honey is a small-batch honey producer dedicated to sustainable beekeeping and pure, organic honey. Made in Michigan with care, this is honey the way it was meant to be—raw, unfiltered, and straight from hive to home.

The Vibes

Warm, nostalgic, and gently whimsical, but not overly childish.

The hand-drawn bear character and vintage-inspired typography create a sense of heritage and handmade quality, while the color palette of warm golds, rich browns, and soft creams feels organic and inviting.

The visual identity of the brand does exactly what it needed to: it feels authentic the moment you see it.

Layered textures, earthy tones, and those playful illustrated elements—the bees, flowers, and honey jars—all come together across labels, packaging, and digital to create something that genuinely feels handcrafted and approachable.

The vintage-inspired look instantly tells customers this is the real deal, not something churned out by the thousands.

And the over all warmth of the branding creates the kind of connection that makes people pause and actually connect with what they're buying—real honey, real care, real tradition worth supporting

The Outcome

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Lulo Creative Studio is a brand and website design studio that offers handcrafted, timeless design for female founders building a legacy. Designing worldwide from Michigan, USA.