hess beauty bar

The Goal

Services

To create an identity that felt welcoming and approachable while positioning Hess Beauty Bar as a trusted destination for skincare education, treatments, and product recommendations.

The new identity needed to support both the in-person boutique experience and growing online presence while communicating expertise, warmth, and authenticity at every touchpoint.

Brand Design

Brand Collateral

Website Design

The Brand

Hess Beauty Bar is a skincare studio and boutique dedicated to helping clients feel confident in their skin through expert guidance, results-driven treatments, and thoughtfully curated products.

As the business continued to grow, founder Jenelle wanted a brand that reflected the level of care, expertise, and trust that had become the foundation of the client experience... And something that felt a little more true to HER.

The Vibes

Warm. Curated. Approachable. Confident.

Inspired by vintage western influences, the visual direction balances professionalism with personality. Earthy tones, hand-crafted typography, and subtle vintage details create a brand that feels welcoming, trustworthy, and intentionally different from the polished perfection often seen in the beauty industry.


The final brand identity gives Hess Beauty Bar a cohesive foundation for continued growth while staying true to the business clients already know and trust.

Because Hess Beauty Bar was already an established business with strong brand recognition, we wanted to preserve some of the visual equity Jenelle had built over the years, like her signature red. Rather than removing it entirely, we reimagined how it was used within the brand, pairing it with softer neutrals, warm earth tones, and airy supporting colors to create a more relaxed, welcoming feel.

Custom typography with hand-crafted details brings warmth and personality, while the clean layouts and thoughtful use of white space reinforce the brand's expertise and confidence.

The result is a visual identity that feels elevated yet approachable, capturing the balance between trusted skincare professional and genuine friend that makes Hess Beauty Bar so special.

Beyond the visual identity, we also refined the online shopping experience by streamlining the website's storefront and product organization. With a focus on simplicity and ease of use, the updated online store makes it easier for clients to shop trusted products, discover recommendations, and confidently navigate their skincare journey without feeling overwhelmed.

Together, the refreshed brand and website create a seamless experience that reflects what Hess Beauty Bar does best: helping clients feel informed, supported, and confident in their skin.

The Outcome

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