The Floral Edit

03. The BRand

01. Project Scope

02. The Vibe

The Floral Edit believes that meaningful celebrations start with thoughtfully grown flowers. They create small-batch blooms for intimate weddings and small events, where every stem has a story from field to celebration.

Their main concern was finding a visual identity that could bridge two worlds: the authentic, soil-under-fingernails reality of sustainable flower farming and the refined, curated aesthetic their clients wanted. They needed a brand that communicated flowers grown with intention create more meaningful celebrations—without appearing either too rustic or too precious. 

Brand and Website Design

Minimal, Handcrafted, Sustainable, Intimate, Intentional


Create a brand that feels both artisanal and refined, showing clients how sustainable, farm-grown flowers can elevate their most special celebrations & every day moments.

04. brand goal

In creating their brand identity, I focused on balance: modern minimalism meets organic textures, clean typography pairs with delicate illustrations, and a restrained color palette stays warm and natural.

The typography brings together readability and authenticity—a refined serif font makes headlines easy to read while feeling grounded and honest, paired with a clean sans-serif for body text. The whole design reflects their farm-to-celebration approach—thoughtfully put together, but still connected to the earth.

Simple layouts with plenty of breathing room give the brand a sense of purpose, while touches of organic elements bring warmth to each piece. All these design choices work together to show how flowers grown with care can make our special moments feel more meaningful.

The finished brand speaks clearly about what makes The Floral Edit special—sustainable but still sophisticated, handcrafted but still polished. The design shows their commitment to growing flowers with intention while creating something special for people celebrating their important moments and everyday joys.

05. The Solution

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Lulo Creative Studio is a brand and website design studio that offers handcrafted, timeless design for female founders building a legacy. Designing worldwide from Michigan, USA.