Dear Sunday Photography

The Goal

Services

Build a trusted, professional brand from day one that attracts clients who genuinely value the art and emotion behind each image. Create a sustainable business rooted in storytelling and meaningful connection while capturing life's moments with heart and timeless beauty.

Brand Design

Website Design

The Brand

Dear Sunday Photography is a lifestyle photography brand specializing in capturing timeless, heartfelt moments through a soft, nostalgic lens.

The Vibes

The aesthetic leans into vintage-inspired typography, earthy colors, film-like textures, and handcrafted elements that remind you of old love letters and family heirlooms. Every detail invites people to slow down and feel something.

The name "Dear Sunday" comes from the calm and reflection that Sundays bring—those days for slowing down and soaking up what matters most. It's also a sweet nod to the founders daughter, symbolizing new beginnings, peace, and presence. The whole idea is to help people see the beauty in their everyday and hold onto memories that matter for years to come.

The brand identity positions Dear Sunday as both professional and deeply personal right from the start. The delicate serif typography, vintage stamp frames, and that symbolic hot air balloon create instant recognition while honoring the emotional story behind the business.

The warm, earthy color palette feels different from typical photography branding—grounded and distinctive instead of expected. Layered textures, patterns, and whimsical illustrations add depth while keeping that film-inspired feel that sets Dear Sunday apart.

The flexible logo system works beautifully across everything—watermarks, social media, print materials—keeping it all cohesive. Most importantly, the visual identity feels authentic and invites clients to trust that their story will be captured with genuine care, establishing Dear Sunday as the kind of experience dream clients are looking for.

The Outcome

Lulo Creative Studio is a brand and website design studio that offers handcrafted, timeless design for female founders building a legacy. Designing worldwide from Michigan, USA.