Balanced Bites

03. The BRand

Nutrition Coaching

01. Project Scope

02. The Vibe

Balanced Bites is a female-owned nutrition coaching brand who wants to help women nourish their best lives through sustainable and approachable nutrition practices. With a focus on balance, the brand’s mission is to empower clients to enjoy all aspects of life, from healthy eating to occasional indulgences, without guilt

Brand and Website Design

Warm, approachable, fresh, inviting, earthy, organic, modern, down to earth, joyful

Create a visual and emotional brand that feels inviting, relatable, and aligned with the concept of enjoying all aspects of life. An identity that would resonate with women seeking a balanced approach to nutrition.

04. Brand Goal

When creating Balanced Bites, the goal was to infuse the brand with a sense of calm and balance while making it feel approachable and genuine.

To achieve this, I chose a color palette of greens, tans, purple, and yellow, which gave the brand a welcoming and joyful feel while keeping it calm and not overwhelming. The imperfect character of the illustrations adds a human touch to the brand, keeping it relatable, while clean, modern typography strikes a balance between professionalism and warmth.

Even the subtle slant in the primary logo was intentional - a gentle reminder that while balance is the goal, it's okay when things tip a little off-center sometimes.

To make the brand feel even more authentic and human, I included imagery depicting real-life moments, such as enjoying a slice of pizza, illustrating that balance includes occasional indulgences. This approach was essential in conveying that Balanced Bites isn't about strict dieting but rather living a well-rounded, enjoyable life.

05. The Solution

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Lulo Creative Studio is a brand and website design studio that offers handcrafted, timeless design for female founders building a legacy. Designing worldwide from Michigan, USA.