Arbor & Stone

03. The BRand

architecture and Design

01. Project Scope

02. The Vibe

Arbor & Stone believes that exceptional homes start with thoughtful design. They create living spaces that feel both refined and personal, where every detail has a purpose.

Brand and Website Design

Organic, Refined, Timeless, Grounded, Authentic

Create a brand that feels both expert and welcoming, showing clients how great design can make everyday moments better.

04. brand goal

In creating their brand identity, I focused on balance: structured grids meet flowing lines, classic type pairs with modern layouts, and sophisticated colors stay warm and inviting.

The typography balances authority with accessibility—an elegant serif font commands attention in headlines while feeling warm and inviting, complemented by a contemporary sans-serif that ensures clarity and readability in supporting text. The design system mirrors their architectural philosophy—thoughtful and refined, yet deeply livable.

Clean layouts and generous white space create a sense of calm throughout the brand, while organic elements add movement and life to each piece. Every design choice works together to show how good design can transform the way we experience our homes.

05. The Solution

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Lulo Creative Studio is a brand and website design studio that offers handcrafted, timeless design for female founders building a legacy. Designing worldwide from Michigan, USA.